BMW – EXPRESSIVE LIFESTYLE
DIRECTOR: Chehad AbdallahYEAR: 2022CLIENT: BMW
With the first-ever BMW XM, the brand is now entering new territory. In addition to the flagship vehicle, the campaign focuses on the exceptional musician Chief Adjuah a.k.a. Christian Scott. The 6-times Grammy nominated jazz musician is breaking new ground just as boldly and expressively as the XM. Not only does he move freely between a wide variety of musical genres, but his "stretch music" also repeatedly explores the genre conventions of jazz in new ways.
CREDITS:
STARRINGChief Adjuah DIRECTORChehad Abdallah DOPKonstantin Mazov EXECUTIVE PRODUCERGregor Möllers PRODUCERSelina Kaiser PRODUCERDavid Mohn FIRST ADAlex Schimpke UNIT MANAGEROskar Koller PRODUCTION ASSISTANTLeonie Waschik PRODUCTION ASSISTANTAlina Sander PRODUCTION ASSISTANTTrung Bui PRODUCTION ASSISTANTTafarel Müller DRIVERJohn Ludwig FIRST ACFlu Popow SECOND ACMaximilian Nierade THIRD ACDmytro Kuryliuk DIT & VTRMario Krohnfuss SOCIAL MEDIA DIRECTORPhilipp Himburg DIGITAL ASSISTANTTim Fischer SOCIAL MEDIA EDITORTafarel Müller GAFFERLuke Sullivan BEST BOYGregor Cunningham PULT OPERATORDenny Arndt ELECTRICIANMarcus Große, Paul Skulimma, Chris Müller, Edgar Fischnaller SPARKLeyla Hoppe, Louis Lustermann RIGGINGMartin Hanke (Tlt) DOLLY GRIPBörge Wiesenthal CRANE GRIPThomas Hübener CRANE TECHNICIAN:Swen Kronert REMOTE HEAD TECHNICIANKonstantin Weillinger PRODUCTION DESIGNEREugenio Perazzo CONSTRUCTION WORKStudio Perazzo PROPSLinus Lehnert CARPENTERLudwig Jenssen, Max Schmittner SPECIAL EFFECTSBjörn Friese (Bffx) STYLISTMarianka Benesch MAKE UPJulia Barde PERSONAL STYLIST CHIEF ADJUAHDevan Mayfield TRUMPETChief Adjuah COMPOSITIONNikolai Potthoff, Timor Litzenberger, Sebastian Zenke, Fabian Reifarth SOUND DESIGNPhilipp Mönch, Martin Seyer EXECUTIVE PRODUCER MUSICNikolaus Grunert MIXNot A Machine EDITORAnselm Koneffke COLOUR GRADINGJulien Alary VFXAmbassadors VFX SUPERVISORBas Moonen LEAD PROJECT MANAGERSophie van Kooten LED CONTENT CREATORElias Asisi LED PRODUCTION MANAGERJan Albert LED TECHNICIANErik Venhues LED OPERATORBastian Elgert LED RIGGINGPhilip Buchholz,Tom Jurkiwicz, Rene Krause, Enrico Gennrich BMW TECHNICIANMauro Lanowski CAR CAREDaniel Grzybowski, Sebi Sieczka STORYBOARD ARTISTRoger Pibernat CINEMA 4D MODELLINGBora Güler STAND INJoshua Idaehor COVID RISK MANAGERMarvin Marte HYGIENE MANAGERMarlon Steinheuer CATERINGSir Lunchalot SECURITY/ BRANDWACHEPatrick Engel STUDIOBerliner Union Film Ateliers CAMERA GEARCinegate DOLLY GRIPArri SCORPIO CRANE GRIPPille LIGHTNING & RIGGINGTlt FABRICSRodlight LED WALLLed Tech PRODUCTION EQUIPMENTRaketa CAR RENTALSCar Motion Service, SIXT SECURITYHand in hand ART DEPARTMENT RIGGINGBigRig Berlin CAR SERVICEStandby Berlin EXTRAS CASTINGAgentur Iris Müller HEAD OF MARKETINGRobert Krailinger PROJECT MANAGEMENTDaniel Kögel, Fabian Bolender, Melanie Degel AGENCYServiceplan CHIEF CREATIVE OFFICERJakob Eckstein CREATIVE DIRECTORSebastien Stabenau AGENCY PRODUCERKatrin Habermann ACCOUNT MANAGEMENTNelli Walker
STARRINGChief Adjuah DIRECTORChehad Abdallah DOPKonstantin Mazov EXECUTIVE PRODUCERGregor Möllers PRODUCERSelina Kaiser PRODUCERDavid Mohn FIRST ADAlex Schimpke UNIT MANAGEROskar Koller PRODUCTION ASSISTANTLeonie Waschik PRODUCTION ASSISTANTAlina Sander PRODUCTION ASSISTANTTrung Bui PRODUCTION ASSISTANTTafarel Müller DRIVERJohn Ludwig FIRST ACFlu Popow SECOND ACMaximilian Nierade THIRD ACDmytro Kuryliuk DIT & VTRMario Krohnfuss SOCIAL MEDIA DIRECTORPhilipp Himburg DIGITAL ASSISTANTTim Fischer SOCIAL MEDIA EDITORTafarel Müller GAFFERLuke Sullivan BEST BOYGregor Cunningham PULT OPERATORDenny Arndt ELECTRICIANMarcus Große, Paul Skulimma, Chris Müller, Edgar Fischnaller SPARKLeyla Hoppe, Louis Lustermann RIGGINGMartin Hanke (Tlt) DOLLY GRIPBörge Wiesenthal CRANE GRIPThomas Hübener CRANE TECHNICIAN:Swen Kronert REMOTE HEAD TECHNICIANKonstantin Weillinger PRODUCTION DESIGNEREugenio Perazzo CONSTRUCTION WORKStudio Perazzo PROPSLinus Lehnert CARPENTERLudwig Jenssen, Max Schmittner SPECIAL EFFECTSBjörn Friese (Bffx) STYLISTMarianka Benesch MAKE UPJulia Barde PERSONAL STYLIST CHIEF ADJUAHDevan Mayfield TRUMPETChief Adjuah COMPOSITIONNikolai Potthoff, Timor Litzenberger, Sebastian Zenke, Fabian Reifarth SOUND DESIGNPhilipp Mönch, Martin Seyer EXECUTIVE PRODUCER MUSICNikolaus Grunert MIXNot A Machine EDITORAnselm Koneffke COLOUR GRADINGJulien Alary VFXAmbassadors VFX SUPERVISORBas Moonen LEAD PROJECT MANAGERSophie van Kooten LED CONTENT CREATORElias Asisi LED PRODUCTION MANAGERJan Albert LED TECHNICIANErik Venhues LED OPERATORBastian Elgert LED RIGGINGPhilip Buchholz,Tom Jurkiwicz, Rene Krause, Enrico Gennrich BMW TECHNICIANMauro Lanowski CAR CAREDaniel Grzybowski, Sebi Sieczka STORYBOARD ARTISTRoger Pibernat CINEMA 4D MODELLINGBora Güler STAND INJoshua Idaehor COVID RISK MANAGERMarvin Marte HYGIENE MANAGERMarlon Steinheuer CATERINGSir Lunchalot SECURITY/ BRANDWACHEPatrick Engel STUDIOBerliner Union Film Ateliers CAMERA GEARCinegate DOLLY GRIPArri SCORPIO CRANE GRIPPille LIGHTNING & RIGGINGTlt FABRICSRodlight LED WALLLed Tech PRODUCTION EQUIPMENTRaketa CAR RENTALSCar Motion Service, SIXT SECURITYHand in hand ART DEPARTMENT RIGGINGBigRig Berlin CAR SERVICEStandby Berlin EXTRAS CASTINGAgentur Iris Müller HEAD OF MARKETINGRobert Krailinger PROJECT MANAGEMENTDaniel Kögel, Fabian Bolender, Melanie Degel AGENCYServiceplan CHIEF CREATIVE OFFICERJakob Eckstein CREATIVE DIRECTORSebastien Stabenau AGENCY PRODUCERKatrin Habermann ACCOUNT MANAGEMENTNelli Walker
